Insightful analysis and actionable results are the hallmarks of our strategic research services. Assignments range from public opinion research to identifying market opportunities for Fortune 500 companies.

Although it is a challenge in itself to capture the firm's diversity, to follow is a sample of telephone research projects.

Measuring public opinion
Prior to the roll-out of a communications campaign, SES was retained to gauge baseline public opinion. This included benchmarking perceptions, identifying persuasion opportunities and testing elements of the communications strategy.

Benchmarking new products growth
Diversifying its product mix, one of North America's leading food interests retained SES to conduct a product trial. This trial involved conducting waves of consumer interviews by telephone following the delivery of 100,000 free food samples to targeted households.

Litigation research
SES has been retained to conduct research related to trademark litigations in Canada in the retail, food and entertainment industries.

Expanding markets
As a precursor to expansion, one of Canada's leading retailers retained SES to assess market potential, analyse business opportunities and identify the vulnerabilities of competitors.

Understanding perceptions of employees
SES was retained by one of North Americas largest environmental services corporation to survey employees across Canada and the United States. Information collected was used to develop a corporate ethics code of conduct.

Consulting with the community
In the lead up to a major capital investment, SES was retained by the subsidiary of a US industrial concern to collect the perceptions of community stakeholders. The key goal of the research was to support the creation of an education and persuasion campaign.

Identifying TV content opportunities
SES was retained to conduct a co-incidental telephone survey of cable subscribers prior to the launch of a new cable channel service. By identifying the viewing patterns of television watchers, the relative market share of all cable channels was quantified. The correlation of the relationships between viewing factors allowed our client to identify niche market opportunities for the potential new service.

Improving government service delivery
SES was retained to conduct a study of 1,200 employers related to a government policy initiative. The information collected helped identify opportunities to improve service delivery.

Political polling
The firm has conducted numerous public opinion research assignments for campaigns and media outlets across Canada.

| telephone research | in-person fieldwork | mystery shopping | mail surveys | focus groups | management consulting | automated survey kiosks | omnibus surveys | online research | online consultations