Either separately or in conjunction
with other research strategies, mail surveys can be a cost effective
alternative to gathering information from large and geographically
disparate populations. To follow is a sample of mail surveys that
have been conducted by SES.
Collecting feedback from
season-ticket holders
SES was retained by a premier cultural organization to conduct a
survey of its season ticket holders. Information collected helped
plan future cultural events and craft a long term communications
strategy.
Consulting with taxpayers
and stakeholders
As part of an overall corporate renewal initiative, a school board
retained SES to conduct a series of research assignments, one of
which included collecting perceptions from teachers, parents, students,
administrators and taxpayers on a series of renewal initiatives
under consideration.
Profiling magazine readers
SES was retained by a business magazine publisher to create a circulation
profile of its readers. Evaluations were conducted of the current
magazine format as well as the content. Information collected was
used to fine-tune the overall design of the publication and its
advertising strategy.
Benchmarking retailer perceptions
Faced with a change in its product offering, a leading toy manufacturer
retained SES to survey authorized retail distributors. Information
collected was used to identify new product opportunities and to
measure overall retailer satisfaction.
Measuring customer satisfaction
As part of an effort to maintain a high level of customer satisfaction,
a real estate developer retained SES to conduct a one-year customer
satisfaction evaluation. The purpose of the initiative was to help
employees understand the current level of service provided as well
as to help create a long-term customer satisfaction plan.
Facilitating employee input
Committed to promoting a Total Quality corporate culture, one of
Canada's leading consumer manufacturing concerns retained SES to
conduct a survey of management employees across Canada. Management
team evaluations conducted by SES identified opportunities to improve
company performance and also the performance of individuals.
Identifying shopping hot-buttons
SES was commissioned to undertake a cross border shopping study.
The study used a "contest ballot" to identify the full
range of cross border shopping hot-buttons.
| telephone research
| in-person fieldwork | mystery
shopping | mail surveys | focus groups
| management consulting | automated
survey kiosks | omnibus surveys | online research | online consultations
|