Used in conjunction with quantitative
research, focus groups can be a powerful tool to fine-tune strategies
and to trial balloon options under consideration. To follow is a
sample of SES focus groups and facilitation assignments.
Testing privatization options
Exploring alternative program delivery ideas, senior government
officials retained SES to conduct focus group research on the public's
perceptions, acceptance and resistance to privatization options
under Cabinet consideration.
Critical path facilitation
As part of a major corporate restructuring, SES was retained to
facilitate a day-long planning session among top executives.
Government service delivery
testing
SES was retained to conduct focus groups of farmers on issues related
to government programs and the potential implementation of an Internet-enabled
alternative service delivery model.
Fine-tuning a corporate renewal
initiative
As part of an overall corporate renewal, SES was retained to conduct
a series of focus groups with employees and stakeholders. Topics
included testing a new "corporate vision" for the organization
and new projects under consideration
Consulting on legislation
Before the introduction of legislation, SES was retained to develop
a stakeholder consultation methodology and to chair public feedback
sessions. This included recruiting participants and facilitating
the discussions across Ontario.
Developing a campaign platform
Leading up to an election, SES was retained to test a series of
platform issues being considered by a political campaign. Information
was also gathered on overall positioning and the perceptions of
the various policy alternatives.
Recruiting for health research
SES was retained to recruit health-care practitioners to participate
in a series of focus groups on changes to the health care system.
Facilitating technical negotiations
As a result of its expertise in labour adjustment, SES was retained
to facilitate a technical protocol for the redeployment of surplus
employees for the broader public sector.
| telephone research
| in-person fieldwork | mystery
shopping | mail surveys | focus groups
| management consulting | automated
survey kiosks | omnibus surveys | online research | online consultations
|